What Is Banking As A Service?

‍Do your research on how BaaS providers calculate their charges. Depending on your company, you may get a better deal from https://globalcloudteam.com/ either usage based pricing or flat fees. Meanwhile, banks have merged, consolidated, and closed brick-and-mortar branches.

  • To get a clearer picture, let’s see how the model works in detail.
  • Your airline never really touches the customer’s money, it acts simply as an intermediary, meaning it is not burdened by any of the regulatory duties a bank has to fulfil.
  • The infrastructure as a service layer provides basic infrastructure services through an IaaS provider.
  • Finastra offers a many-to-many gateway SMB lending solution for distributors and providers.
  • We were searching for examples of those who have successfully developed and scaled products that they offer as a service—and most of those happen to be in technology fields.
  • Acquiring a licence imposes not only significant capital requirements, but more importantly compliance with strict regulations on money laundering, banking secrecy and deposit protection, to name a few.

Market participants can trust each other thanks to end-to-end identification, authorization of operations, and security standards. According to Business Insider Intelligence, Open Banking solutions will allow UK small and medium-sized businesses to earn up to $2 billion by 2024. FinTechs in Africa have provided an original financing solution in a previously unserved and untapped banking market. Because it is primarily mobile-based, Africa FinTech is subject to national jurisdiction in regards to regulating financial markets and mobile telecommunications.

Baas Revolutionizing Customer Intimacy

We serve six of the seven largest financial institutions in Canada. The best way to think about BaaS is to visualize the final banking services solution as a three-layered technology stack. You have non-bank brands on top of fintechs on top of financial institutions—and a whole lot of API-driven technology seamlessly and securely linking everything together. When companies use embedded banking they are integrating banking tools into non-financial platforms and apps to increase product stickiness, customer loyalty and revenue streams. More and more companies are capitalizing on this new technology; Analysts expect the embedded finance market to expand three-fold to $138 billion by 2026. There are dozens of ways of how non-banks can improve their customer experience and boost their revenue by offering their own banking services.

Bankable is a London-based startup focused on enabling incumbent financial institutions, fintechs, and other corporations to bring new payments solutions to market. Its BaaS solutions include a virtual ledger manager, digital banking, payment card programs, and e-wallets. Banking-as-a-Service is a key component to open banking, in which banks open up their systems and allow third parties to access their data to enhance their own services in real time.


Its technology stack transforms the ability for financial institutions to provide current accounts to their customers, resulting in faster, more efficient payments, and financial inclusion. There were a number of companies we looked to for inspiration as we developed our platform and pushed into BaaS. We were searching for examples of those who have successfully developed and scaled products that they offer as a service—and most of those happen to be in technology fields. Portfolio+ is at the forefront of the open banking movement in Canada. Our team of finance and technology professionals develops innovative financial products and services.

Plug & Play APIs are ready-made modules that are compatible with any platform out of the box and include solutions for trading, oAuth, fraud monitoring, white-label banking, user interface, and more. Now it’s time to cover the core banking features BaaS can incorporate. Fintechs integrate the BaaS functionality into their products, creating a hassle-free end-to-end customer journey. Founded in 2016, the Paris-based startup has approval from the French Prudential Supervision and Resolution Authority , and is a STEP2 and Principal member of the Mastercard networks. Treezor was acquired by the Societe Generale group in 2019 to accelerate the parent company’s open innovation strategy, as well as the international expansion of Treezor in Europe. The basic formula would look something like this — start a B2C neobank, build and/or buy the technology stack necessary to operate the neobank with few external dependencies, acquire a bank charter, and pivot.

First, it contributes to a better user experience as they do not have to make a bank transfer each time they make a transaction on the platform as the funds are securely stored there. Second, for the platform, it is easier to convince customers to re-invest, which greatly increases customer retention. Open Banking is based on the implementation of both technological and regulatory components.

As a rule, banks collect and process tons of information about their customers. This data will help fintech to understand the preferences of the population, build a customer journey, offer them innovative products, and increase their trust. As previously mentioned, the licensed bank grants access to its infrastructure to a service provider.

However, if you want to offer banking services, effectively every government in the world requires you to own a banking license. And due to the systemic relevance of banks to the functioning of the economy, such a licence is difficult to obtain. Acquiring a licence imposes not only significant capital requirements, but more importantly compliance with strict regulations on money laundering, banking secrecy and deposit protection, to name a few. As already established, the BaaS business model means that banking institutions enable fintech and non-financial businesses to provide financial services. Banking as a Platform , on the other hand, enables fintech and non-financial companies to provide services to banking institutions.

what is baas in banking

The answer is that you need to find the right banking as a service partner to help you integrate tools that increase ease of use and bring value to your customers. 70 percent of the IT budget in European banks is aimed to keep bank operations running and only 30 percent to introduce new services or improve processes. It may look like a staggering amount of money but once you take into account historic circumstances and the complexity of banking software, it starts to make sense.

The third player, and the foundation of the BaaS stack, is the financial institution. They take care of the regulatory and legal obstacles, while providing access to their infrastructure and legacy banking systems through the use of open banking APIs. Their systems communicate with fintechs and brands to create users and products and allow end customers to access banking services directly through a brand’s website or mobile app.

Are Uk Banks Finally Putting The Customer First?

BaaS essentially enables non-bank organizations to efficiently offer regulated, compliant and secure financial services. Banking as a service is the use of banking services by other businesses to provide banking products to customers. Banking as a Service refers to an on-demand function that grants users access to financial products and services over the internet.

what is baas in banking

Indeed, some payments companies even offer typical banking services such as current accounts, savings facilities, and debit and credit cards. By utilising BaaS, the payments company can optimise this strategy without actually having to hold a banking license itself. And by engaging with a bank via the BaaS platform, the payments company has the advantage of offering banking products to the public whilst being backed by a licensed, regulated banking entity. And sometimes, the service provider that offers the core banking capabilities and the brand that faces the consumer are different entities.

And everything we’ve talked about today is about interdependence. And that adoption will be one where consumers become more and more familiar and comfortable with the marketplaces and working out how to navigate them. Because of the one-stop-shop nature of these platforms, not that many will be needed. So, it pays to be bold, does your homework, and have a vision of the future.


‍Banks should look for a BaaS provider that is capable of integrating deeply with the bank’s systems. When a BaaS platform is not well integrated with a client bank, small changes to the client bank system can break the user experience. Aside from the ease of working with a BaaS provider versus working directly with a bank, there’s the dual expertise of BaaS companies. These are companies that need to understand both how to build great technology, and the intricacies of banking regulations in order to succeed.

what is baas in banking

Many banks, sensing the current digital trends, started offering their own BaaS platforms that enable direct access for fintechs and other businesses through APIs. Such an approach creates a competitive advantage for these more traditional financial institutions in a market where novel fintech startups emerge constantly. WorldPay founder Nick Ogden unveiled UK-based ClearBank in 2017 after three years of secretly working on the project. The “bank for banks” provides no services to consumers — instead enabling financial service providers, FCA-regulated businesses, and fintechs to build their own solutions and services.

The most significant potential outcome of the BaaS model is greater financial inclusion. More than 50% of the global population is either unbanked or underbanked. A case in point is Bank Rakyat Indonesia, which is leading the country’s digital banking revolution by tapping into a latent demand for convenient and instant digital lending products. That is a question for banks seeking to offer financial services via APIs in a cheaper, faster and more transparent manner. An integration of different services into a single platform is an excellent way for companies to improve their customer service abilities.

Regulations like these are helping to reduce uncertainty for startups and accelerate innovation in the European banking system. Challenger banks such as U.K.-based Revolut have also benefitted from special licenses that allow them to directly accept deposits, process payments or lend. At Sunrise Banks, we continuously look for opportunities to create new partnerships and enhance current partnerships with fintechs. Through these collaborations, we are able provide effective fintech banking solutions that reflect our mission of empowering financial wellness and inclusivity, as well as combatting financial inequality. And regulatory fail-safes need to be worked through because we’re talking about people’s savings and people’s livelihoods.

To provide banking services, you often need to be classified as a bank or bank agent. When you go with a BaaS service provider, you don’t have to pay as much or commit to months of certification and processes. The bank partners with a FinTech to launch BaaS services such as Deutsche Bank partnering with Traxpay to integrate supply chain financing what is baas technologies and solutions within its own offerings. BaaS creates a more level playing field for anyone who wants to offer financial services using APIs to bring the services in a cheaper, faster, and more transparent manner. In the last five years, there has been a radical shift in the way financial services are offered globally.

Roadmap And Roi: Whats Next For Baas?

Let’s imagine that Sarah wants to make a large purchase and is going to apply for a loan directly in the store. The payment service connects to the bank through an open API to obtain information about the buyer (her income, credit history, transactions, assets, etc.) in order to determine the degree of risk. If everything is good, Sarah will be able to take out a loan in a couple of clicks and get the product.

You need technology that facilitates the whole thing (that’s where 10x Banking comes in). And you need individual services to sit on top, providing customers with a lot more choice. Their focus was to improve the customer touchpoint with the banking system. In digital processes like digital account opening and loan origination, they had a hand in providing a better customer experience.

Banking As A Service

So, financial institutions provide partners with access to their infrastructure and account management via an API. This paves the way for the widespread use of the Open Banking concept, which has recently begun to be supported. For example, the European Union adopted the Second Payment Services Directive that supports the spread of open APIs.

Banking As A Service Vs Open Banking Vs Platform Banking

The sooner they enter the market, the happier their investors are. Humans as a service represents the top layer of the proposed revision of the BaaS stack. While at the onset this layer may not seem especially important, as FinTech services continue to grow as a segment in the financial service market, services performed by Cloudworkers will take on increased importance. This is a behind the scenes component that end-users will be unable to discern between a complete automated service and one that includes HuaaS. Take one established, medium-large global bank with between $300 billion and $400 billion in assets in Asia. That would increase its Asian revenues by between 2 and 5 percent.

A traditional bank or financial institution reaps the benefits of banking-as-a-service by offering new innovative embedded payments products that attract new customers in the long run. FinTechs born in the cloud have the IT infrastructure, skills and agility to deliver digital banking and payment services on-demand. They can also offer these BaaS capabilities to any brand who wants to embed financial services in their customer experience. Sometimes referred to as “embedded finance,” BaaS enables businesses to create new products and services along the customer journey as the diagram below illustrates.

With BaaS, third-party providers, such as financial technology firms , digital banks, and other non-banks, pay to access the core systems and functionalities of licensed banks. This type of platform can be considered a win-win-win for licensed banks, third-party financial service providers, and consumers. Embedded finance – integrating financial services within other environments and ecosystems – is game-changing for banks.

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